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About Us

The NAPFA Consumer Education Foundation (NCEF) is a federally registered 501(c) 3 non-profit organization that is committed to turning Americans into confident financial decision makers through the development and distribution of objective educational information.  All content created by the NCEF is done so by the members of National Association of Personal Financial Advisors (NAPFA) and partner organizations with a proven track record of putting the consumer’s interest first.

In 2005 a group of Fee-Only financial planners affiliated with NAPFA explored ways they could help Americans better understand the financial world in which they live.  At the time, they identified four issues negatively impacting Americans:

  1. The internet was creating too much information
  2. Much of the available information was developed by companies looking to sell financial products – not provide unbiased education
  3. Increased advertising of financial products was creating greater confusion
  4. Deceitful practices by some were pushing consumers into products that were not in their best interests

Knowing consumers needed help, the NCEF was formed and continues to reach out to likeminded professionals and organizations to create opportunities to foster hope in consumers that they can address their most pressing financial needs.

The NCEF has created initiatives that have had an impact nationally and at the local level.  The Your Money Bus and Jump Start Your Retirement Plan Days programs have provided “direct to consumer” advice opportunities where Americans can get valued guidance from volunteer Fee-Only financial planners.  The NCEF Seminar Program, spearheaded by volunteer advisors, has been instrumental in educating financial consumers in cities across the country, from Los Angeles to Washington, DC.

All contributions to the NCEF qualify for tax-deductions and go entirely to the operations and programming of the organization.

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